Although the company is best known within the construction industry for helping companies grow and its fact-based marketing and PR work, many big brands use MRA Marketing for market and customer insight. In fact, MRA Research – known at one time as Rigby Research – is one of the UK’s longest standing research and insight companies solely serving construction, building material and home improvement markets.
MRA Research was set up in 1991 by CEO Mike Rigby, who has a solid background in B2B research from various strategic marketing and research-based roles within the industry, including running Dulux Paint’s B2B research unit. The company is run by General Manager Neil Parsonson and has been providing insight for many big names since the 1990s. MRA set up and has been managing the award-winning monthly Builders Merchant Building Index (BMBI) report since 2015 in partnership with GfK and the Builders Merchants Federation.
Services offered by MRA Research include customer satisfaction surveys, brand mapping & positioning, benchmarking and competitive advantage surveys, new product development & concept testing, advertising & messaging research, product usage surveys, decision maker research, market tracking, market and competitor reviews. MRA Research also provides penetrating qualitative insight via focus groups and in-depth interviews.
“We have launched a dedicated website to showcase our experience in research and strong focus on fact-based marketing,” says Mike Rigby. “We undertake a lot of research projects. Many customers are ambitious, but without fresh insights that identify changing opportunity gaps and competitive advantage, their strategies lack bite. We use our research and insight, and work with companies to sharpen and create new strategies and business models to help companies grow. Research is the foundation of our integrated strategic marketing and PR programmes, but we have not promoted our research capabilities widely until now”.