MRA Research, the specialist research division of full service marketing agency MRA Marketing, has been shortlisted for three awards in the ‘Best Use of Research & Insight’ category at this year’s prestigious Construction Marketing Awards (CMA).
The finalists included the Builders Merchant Building Index (BMBI), which was set up by MRA in partnership with GfK and the Builders Merchants Federation. The BMBI has reached a number of milestones recently, having achieved widespread recognition as well as extensive media coverage with over 200 press appearances, including national media, in the last twelve months.
We were also nominated for our work with Hanson UK on its benchmarking and regular customer satisfaction surveys for cement. Hanson’s most recent satisfaction survey on its bulk cement customer base showed a substantial improvement over time, reflecting positive actions taken based on the results of the research.
Lakes Showering Spaces, were nominated for their work on tracking awareness, perceptions and other insight in the shower enclosure market, the results of which were used to inform a new strategy for growth.
MRA Research, known as Rigby Research before its recent rebrand, is one of the UK’s longest standing research and insight companies solely serving construction, building materials and home improvement markets.
Lucia Di Stazio, Managing Director of MRA Marketing says: “We’re delighted that three out of the four finalists in the Best Use of Research & Insight category are MRA entries. Our research division has gone from strength to strength in the last two years, and the nominations demonstrate our commitment to high-level insight and fact-based marketing.”
The CMAs are the only awards of their kind and are a national measure of excellence in construction marketing and business development, including research and strategy. MRA Marketing is currently at the top of the agency league with the most awards. Including being a finalist for these three awards, MRA secured a total of nine nominations in this year’s shortlist.
View the full CMA Shortlist 2019 at www.cmawards.co.uk/2019-shortlist.