Our CX Suite® can improve your customer experience
Many firms aim to establish and track their business or brand with NPS® (Net Promotion Score). The question ‘how likely are you... Learn More
The Management Mirror
When customer feedback and research results conflicts with our views or understanding, and aren’t what we expected, they create an uncomfortable feeling... Learn More
Which is the fairest brand of all?
We all benefit from independent feedback and the unvarnished truth, so we can see ourselves as others see us, says Mike Rigby,... Learn More
A good time to do research
During less buoyant and more uncertain times, undertaking market research can help provide focus and direction for long-term plans, budgets and forecasts.... Learn More
The secret of effective brand building
In times of uncertainty it’s tempting to focus on short-term sales, says Lucia Di Stazio, Managing Director of MRA Marketing. But it’s... Learn More
How to select a market research agency
You’ve decided to undertake some market research with the help of a specialist agency, but where do you start? Before finding and... Learn More
How to write a market research brief
In order to communicate the research aims and any relevant background information that potential suppliers might need in order to quote for... Learn More
What to expect from a market research project
The exciting thing about research is that you never know what a survey may reveal. It’s important to be open-minded about the... Learn More
Why it’s Important to Consider Research Methodology
Once you’ve decided to conduct a market research project, we recommend you think about how the research will be carried out before... Learn More
How to Set the Scope of a Market Research Project
When specifying a research project, it is always best to keep things as simple as possible and to try not to cover... Learn More