Since 1991 our team has partnered with manufacturers within this segment to assist them with their Research, Sales and Marketing needs – from family owned and managed to large multinationals with turnovers between £5m and £100m+.
Focusing on the building and construction industry, sectors where we have substantial research experience include; windows, doors & conservatories, roofing, cladding & insulation, landscaping & gardening, bathrooms & kitchens, building products & materials, and building products distribution research.
We have a long history of working in partnership with and for government funded construction-related associations, including Buying Groups, Federations, Trade Associations & Membership Organisations.
MRA has been a member of the Builders Merchants Federation (BMF) for over 15 years, and since 2015, we have been managing the award winning monthly Builders Merchant Building Index (BMBI) report, which is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK.
Our experience of working with merchants is unrivalled. In a demonstration of our commitment and knowledge of the sector, MRA created the BMBI in 2015, in partnership with the BMF and GfK. Filling an important gap in the market the report uses sales-out data from GfK’s General Builders’ Merchants Panel and includes a panel of leading industry experts who speak for and explain their markets.
We also have a detailed understanding of numerous channels of distribution, including DIY retailers, merchants, wholesalers, bathroom & kitchen distributors and other specialists.
“The benchmarking study was excellent. It gave impetus to our ‘Sales as a Science’ change programme – which is already yielding tangible benefits. MRA’s research is brilliant. It’s clear and concise – they understand our markets and their recommendations are helping us improve what we do. It’s a very effective partnership.”
“MRA’s research was really valuable in helping us to understand where to position the brand and to develop relevant and compelling propositions.”
“The Green Deal represents a major opportunity for the Construction Industry and at NMBS we are determined to offer the very best advice and support for our Merchant Members to engage with it as much as possible.
MRA Research’s project review contributed greatly to our understanding of its importance, and how it is likely to operate as well as what merchants can do to win their share of this massive new business. We now have a clear insight on what we need to do to progress positively with the Green Deal Providers and the knowledge to make informed decisions on the best way forward for our members.”
“MRA did a superb job, sustained consistently over 5 years in working with us as part of the Passive Fire Protection Federation’s team. You pushed us when we needed it, came up with good ideas and worked closely with us to get passive fire protection issues into the minds of the fire protection industry and those wider audiences who are responsible for fire safety in our buildings. You also provided an extra dimension to our strategic thinking, stimulating us to step outside our day-to-day obsessions to think and plan more broadly.”
“Results exceeded forecasts. The impact of the project has been unprecedented, providing EH Smith with a growth roadmap for the next 10 years.”
“MRA helped us grow Synseal and take it to No 1 over 5 years. Then we sold Synseal and set up Door-Stop. Mike and his team helped us take Door-Stop to No 1 in 4 years before we sold it to Masonite and invested in Brisant-Secure. We like winning, and we like working with a winning team. Brisant-Secure has made a big impact – its growth has been meteoric. Ultion is now the leading lock in the top third of the market.”
“With sales more than 3 times what they were in 2013 we’re well on the way to No 3.”
“You understood our brief, invested considerable effort in a comprehensive proposal that gave us the confidence that you knew our markets, and proposed a strategy that could really help us grow quickly. I’m really proud to be working with MRA.”