Ad hoc research provides the penetrating analysis needed to address issues of strategy and to make well-informed decisions about customers, competitors and markets. Our research includes a wide range of bench-marking (usage and attitude) brand perception studies, customer satisfaction surveys, and focus groups. We deliver the insight and information that’s important to you.
Techniques? We have used them all. Telephone, online, face-to-face and focus groups. Beyond Net Promoter Scores (NPS) we can calculate the statistical significance of results, set you up with our own Loyalty Index, Waiting Room, Mirror Test, and Opportunity Gap indicators. We can conduct more esoteric ‘trade-off’ analyses, or even run your scenario planning or Delphi forecasting projects if you need it.
Our research is conducted according to the Market Research Society’s code of conduct and we fully comply with the new guidelines set out by the GDPR.
Any paper or electronic files relating to the project will be kept for a minimum of one year from the date of completion of the project. Thereafter, files will be disposed of securely.
Measure reputation, and the gap between what customers want and what they get?
MRA Research specialises in the building materials, construction and home improvement markets.
Whether you want in-depth market reports, up-to-the-minute quarterly trends, or an ad-hoc research project tailored to your specific requirements, MRA Research has the information and insight to make your marketing work.