Gather detailed data about attitudes and behaviour
Face-to-face (F2F) interviewing is one of the oldest and most widely used methods of conducting primary research. With this type of interview businesses can gain a deeper insight to specific answers by treating the questionnaire like a meaningful discussion and deducing the validity of each response.
We have a team of well-seasoned interviewers than can adapt with the conversation and can tailor the discussion to objectives, sustaining a high degree of control over the data received. Including Body language and facial expressions and probing for explanations of responses. F2F interviewing also allow us to use stimulus material and visual aids to support interviews which can be considerably longer as participants have a greater commitment to take part
Accessing the right people is absolutely key and there may not be a directory or panel of target respondents. That’s where MRA Research comes in to its own as we can identify them through tailored investigation. We also have our databases which are the product of more than two decade’s research and which are regularly updated to give you the most current and accurate information on contacts and company activities.