Focus groups

Open and free discussion

Organisations use focus groups to gather customer insight into current or prospective products, services or ideas. We help you determine when to use focus group interviews and how to define the goals and then let the open and free discussions generate the ideas and very often a wealth of information for business and organisational transformation.

Focus group research allows you to develop or improve products or services and MRA Research can provide data to enhance, change or create a product or service targeted at a key customer group. Ideal group size ranges from 8-15 people depending on the demographic and topic being researched and group participants are always selected based on their familiarity with a product, service or purchasing behaviors. We very often facilitate three or four different groups to ensure a good respondent mix of perspectives and ideas.